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Northridge TRACK Update: September 2022

Welcome to the latest edition of our Northridge TRACK newsletter.

In this edition, we bring you:

• News on a recent deal highlight, acting for Bruin-backed TGI Sport on its acquisition of Interregional Sports Group to create a full service, virtual advertising powerhouse;
• A spotlight on a new Northridge TRACK member, Sportlight, who are making waves in sport through their use of tracking technology originally developed in the military to improve player performance;
• A legal update on new rules in the UK relevant to investing in AI powered sports tech businesses that are aimed at controlling and monitoring who owns businesses in ‘high risk’ areas of national security;
• Thoughts from our friends at Skin in the Game on sport’s role as an incubator for emerging technologies with general application to our daily lives.

We hope you enjoy reading and welcome your feedback.