In October 2021, Northridge partnered with Drake Star Partners on the third edition of the SportsTech DRAKE TALKS.

The recording of the session, on the topic of New Sports Formats, can be accessed below.

The panellists

The panel for the event featured:

• Roger Mitchell (Moderator), Executive Advisor at Zone 7 (a data-driven AI athlete performance solution).
• Harry Horsley, Co-President, Rights Management, Two Circles (the innovative sports marketing agency with clients including the European Tour, Wimbledon, The Premier League and UEFA).
• Yanni Andreopoulos, CEO at SeaBird & Chief Commercial and Marketing Officer at E1 Series.
• Charlie Dewhurst, Commercial Strategy Director, SailGP, an international sailing competition using high performance F50 foiling catamarans, where teams compete across a season of multiple grands prix globally.