Join us and an exciting line-up of panellists on 20 October 2021 to hear about the rising importance of new sports formats in the sports tech world, in partnership with Drake Star Partners.

The panellists

The panellists we've gathered for this event are undoubtedly at the forefront of the latest trends and developments in new sports formats, in particular how those formats are using technology and innovative solutions in a range of exciting ways to engage with fans, host events and push the boundaries of sporting endeavour.

• Roger Mitchell (Moderator), Executive Advisor at Zone 7 (a data-driven AI athlete performance solution). Having started as a journalist in the early 90s covering Italian football for Sky and BBC, Roger moved into investment banking and has been an executive in the music/sport industries for 25 years.
• Harry Horsley, Co-President, Rights Management, Two Circles (the innovative sports marketing agency with clients including the European Tour, Wimbledon, The Premier League and UEFA). Harry joined Two Circles in November 2020 following the acquisition of TRM Partners (the team behind new rugby format RugbyX), the pioneering, premium white-label sports rights-sales business he co-founded in 2014.
• Yanni Andreopoulos, CEO at SeaBird & Chief Commercial and Marketing Officer at E1 Series. Before joining the world-first electric powerboat series, E1 Series, Yanni was the Commercial Director at the pioneering motorsport series Formula E.
• Charlie Dewhurst, Commercial Strategy Director, SailGP, an international sailing competition using high performance F50 foiling catamarans, where teams compete across a season of multiple grands prix globally. Before SailGP, Charlie was Head of Strategy and CSR for the Cricket World Cup in 2019.

Join the event

The panel event will be taking place virtually on 20 October 2021, 3PM BST | 4PM CET | 10 AM EST.

To sign up, click on the link below.