Deal update

Stats Perform is a leading sports data business, using sports data and foundation sports AI models to empower the world’s top sports broadcasters, media, leagues, federations, bookmakers and teams to win audiences, customers and trophies.

The deal is the first of its kind for FIFA, with Stats Perform being confirmed as FIFA’s first-ever official betting data and betting streaming rights distributor. The landmark multi-year agreement grants Stats Perform exclusive rights to distribute official betting data and live streams for selected FIFA properties, including all 104 matches at the expanded FIFA World Cup 2026™, as well as the FIFA Women’s World Cup Brazil 2027™, the FIFA Futsal World Cup 2028™, the FIFA Futsal Women’s World Cup 2029™, the FIFA U-20 Women’s World Cup™ in 2026 and 2028, the FIFA U-20 World Cup™ in 2027 and 2029 and the FIFA Intercontinental Cup™ from 2026 to 2029 inclusive. It also grants exclusive betting rights to thousands of matches per season across FIFA Member Association competitions powered by FIFA+.

Stats Perform’s agile RunningBall team will collect and exclusively distribute ultrafast official FIFA betting data to licensed sports betting operators for modelling, trading, settlement and in-play front-end use for the competitions covered in the agreement. Its globally trusted Opta team will exclusively provide official player statistics, insights, live scores and match trackers to sportsbooks.

Stats Perform will also serve as an official distributor of live FIFA match video streams to customers of licensed sports betting operators in selected territories. This includes the exclusive distribution of FIFA World Cup 2026™ and FIFA Women’s World Cup Brazil 2027™ streams via Stats Perform’s award-winning, AI-enhanced Bet LiveStreams service.

Northridge acted as legal adviser for Stats Perform on this major international deal spanning multiple jurisdictions. Completion of the deal builds on Northridge’s expertise in high-value international sports media and betting rights deals, combining regulatory expertise and the commercial understanding that comes from the firm’s dedicated focus on sports, media and betting. The deal also builds on the firm’s focus, as part of the Northridge TRACK programme, on working with high-growth businesses operating at the intersection of sport and technology. The Northridge deal team included Jon Walters, Tom Edmonds and Chris Johnson.

The transaction also reflects the growing trend within the sports media and betting data landscape to combine betting and streaming service provisions, giving fans and customers greater engagement experiences, while allowing sports rightsholders increased monetisation opportunities through the sale of additional ‘buckets’ of media rights.